Custom Plush Toy
MOQ & Quote Guide
Everything you need to know before placing an order -- minimum quantities, what affects pricing, sample costs, lead times, and how to submit a quote request that gets you a fast, accurate response.
Minimum Order Quantity
MOQ from 500 pcs/design -- Here's What That Means
Our standard MOQ is 500 pieces per design. This applies to each unique character, colorway, or size variant. It's the threshold that allows us to set up production efficiently while keeping your unit cost competitive.
Multiple designs in one order
You can order 500 pcs of Design A and 500 pcs of Design B in the same purchase order -- each design counts separately toward MOQ.
Size variants share a design
If the same character comes in two sizes (e.g. 20cm and 35cm), each size is treated as a separate design and requires its own 500 pc MOQ.
Lower MOQ for repeat orders
Once tooling and patterns are confirmed, repeat reorder MOQs may be negotiable. Discuss this with our team during the quoting stage.
Below 500 pcs?
We recommend starting with a sample order to validate your design, then planning a bulk run. Contact us -- we'll advise on the most cost-effective path for your project.
ISO · BSCI · SMETA · Disney FAMA
Factory audits & compliance certifications available
What We Need From You
Information Required for an Accurate Quote
The more detail you provide upfront, the faster and more accurate your quote will be. Here's exactly what our team needs to prepare a production-ready cost estimate.
Product Type
Stuffed animal, character mascot, keychain plush, bean bag, wearable, pillow plush, etc. Helps us assign the right pattern maker.
Size (cm / inches)
Provide the finished product height or length. If you need multiple sizes, list each one -- each size is priced and MOQ'd separately.
Order Quantity
Total pcs per design. Higher quantities unlock better unit pricing. Include any planned reorder volumes if you want a tiered price breakdown.
Artwork / Design Files
Reference images, character sheets, front/back/side views, Pantone colors, or rough sketches. The more views, the more accurate the sample.
Target Market
Where will the product be sold? EU, US, Australia, etc. This determines applicable safety standards (EN71, ASTM F963, AS/NZS) and labeling requirements.
Packaging Requirements
Polybag only, custom hang tag, printed box, retail window box, FBA prep, or private label packaging. See packaging options →
Testing / Certification
Do you need CE/EN71, ASTM F963, or other lab test reports? Let us know upfront -- testing costs and timelines will be included in your quote.
Delivery Country
Your destination port or warehouse address (including Amazon FBA warehouse if applicable). Used to estimate freight, Incoterms, and delivery timeline.
Timeline / Deadline
Your required in-hands date or ship date. This helps us confirm whether standard production timelines work or if expedited scheduling is needed.
Ready to get a quote?
Fill in our structured RFQ form with the fields above -- our team responds within 24 business hours with a detailed cost estimate.
Cost Breakdown
What Affects the Price of a Custom Plush Toy?
Unit cost is not a single number -- it's the sum of several variables. Understanding these helps you make smarter design and budget decisions from the start.
Size
Larger plush toys require more fabric, more filling, and more labor time. A 15cm keychain plush will cost significantly less per unit than a 50cm character plush, even with the same design complexity.
Design Complexity
Characters with many small parts (horns, wings, accessories, layered clothing), complex embroidery, or fine facial features require more pattern pieces and sewing time, increasing the unit cost.
Fabric & Materials
Standard short-pile plush is the most cost-effective. Premium options like minky, long-pile fur, velboa, or organic cotton fabrics add to material costs. Custom-dyed colors may also carry a premium.
Explore fabric options →Craft & Techniques
Embroidered features cost more than printed ones. Woven labels, sewn-in accessories, sound chips, LED elements, or heat-transfer printing each add to the unit cost. We'll break these out in your quote.
Packaging
A basic polybag adds minimal cost. Custom retail boxes, window packaging, hang tags, and branded inserts all add per-unit cost. FBA-ready prep (barcode, suffocation warning) is also factored in.
Private label packaging options →Testing & Certification
Lab testing (EN71, ASTM F963, AS/NZS 8124) is charged separately per product/material group. We coordinate with accredited third-party labs and include test costs in your full quote when required.
Order Quantity -- The Biggest Lever
Quantity has the single largest impact on unit cost. Higher volumes spread fixed costs (tooling, setup, material minimums) across more units, driving the per-piece price down significantly.
Get a Quantity-Based Quote
Pricing varies based on your order quantity, design complexity, and material selection. Contact our sales team with your project details and we'll provide a tailored quote -- usually within 24 business hours.
Sampling Policy
Sample Fees & Revision Costs
Sampling is a critical step in custom plush development. We charge a sample fee to cover the labor and materials involved in creating a physical prototype from your artwork. Here's how it works.
Standard Sample Fee
USD 80-250Covers one physical prototype based on your artwork. Final fee depends on size and complexity. Quoted before sampling begins -- no surprises.
Sample Fee Refund
RefundableThe sample fee is fully deductible from your bulk order invoice once you confirm production. It's an investment in the prototype, not a sunk cost.
Revision Rounds
2 rounds includedTwo rounds of minor revisions (color adjustment, proportion tweaks, embroidery changes) are included in the sample fee. Major structural changes or additional rounds are quoted separately.
Pre-Production Sample (PPS)
RecommendedBefore bulk production begins, we produce a pre-production sample from actual bulk materials for your final sign-off. This is the last quality checkpoint before mass production runs.
Sample Development Timeline
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1
Artwork Review & Confirmation
1-2 business days. We review your files and confirm feasibility before charging any fee.
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2
Pattern Making & Prototype
7-10 business days. Our pattern makers create the first physical sample.
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3
Sample Shipped for Review
Physical sample shipped to you, or high-resolution photos provided for remote review.
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4
Revisions (if needed)
Up to 2 revision rounds. Each revision cycle takes 5-7 business days.
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✓
Sample Approved → Bulk Production
You sign off on the sample. Production deposit confirmed. Bulk run begins.
Pro tip: Providing multi-angle reference images, Pantone color codes, and clear notes on priority details (face expression, proportions) before sampling starts reduces revision rounds and speeds up approval.
Production Timelines
Sample & Bulk Production Lead Times
Plan your product launches and inventory cycles with confidence. Here are our standard production timelines from artwork receipt to cargo ready.
Sample Development
From artwork receipt to physical prototype
Bulk Production
From deposit confirmation to cargo ready
Freight not included
Sea freight to Europe typically adds 25-35 days; air freight 5-7 days. We'll advise on best options for your deadline.
Chinese public holidays
CNY (Jan/Feb) and Golden Week (Oct) affect production schedules. Plan orders 4-6 weeks earlier if your deadline falls near these periods.
Rush orders available
Expedited production may be possible for repeat designs or simple products. Discuss your deadline in the RFQ form and we'll confirm feasibility.
Get a Fast, Accurate Quote
How to Submit a High-Quality RFQ
A well-prepared inquiry gets a faster response, a more accurate price, and fewer back-and-forth emails. Follow these steps to get the most from your quote request.
Prepare your artwork before submitting
Gather front, back, and side reference images of your character or design. If you have Pantone color codes, include them. Even rough sketches or reference toys help -- our team can work with most formats.
Specify your target market and compliance needs
Tell us where the product will be sold (EU, US, Australia, etc.) and whether you need lab test reports. This affects material selection, labeling, and cost -- and avoids compliance surprises later.
Be clear about quantity and timeline
State your order quantity per design and your required in-hands date. If you're flexible on quantity, give us a range. If you have a hard deadline (trade show, holiday season), tell us upfront so we can plan accordingly.
Describe packaging and branding requirements
Let us know if you need custom boxes, hang tags, private label packaging, or FBA-ready prep. The more specific you are, the more complete and accurate your quote will be on the first pass.
Submit via our structured RFQ form
Our RFQ form is structured to capture all the information above in one go. It takes about 5 minutes to complete and ensures our team has everything needed to respond with a detailed cost estimate within 24 business hours.
Fill in the RFQ FormWhat happens after you submit
- 1 We review your inquiry within 24 hours
- 2 Our team may ask 1-2 clarifying questions
- 3 You receive a detailed quote with unit cost, sample fee, and lead time
- 4 If you proceed, we move to artwork review and sampling
Helpful resources
Response time
24h
Monday-Friday, business hours (GMT+8)
Common Questions
Frequently Asked Questions
Quick answers to the most common questions about MOQ, pricing, and quoting. View the full FAQ →
Can I order less than 500 pieces?
How long does it take to get a quote?
Is the sample fee refundable?
Do you provide CE / EN71 or ASTM test reports?
Can you keep my IP and character designs confidential?
How many revision rounds are included in the sample fee?
What is the bulk production lead time?
Do you support private label packaging and FBA prep?
Ready to Turn Your Design
Into a Real Product?
Submit your RFQ with artwork, quantity, and target market details. Our team will respond within 24 business hours with a complete cost estimate, sample fee, and production timeline -- no vague ballpark figures.